This paper concisely maps a total of seven qualitative methods and five quantitative methods. Among the specific strengths of using quantitative methods to study social science research problems: Allows for a broader study, involving a greater number of subjects, and enhancing the generalization of the results; Allows for greater objectivity and accuracy of results. Objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry. Quantitative research offers several advantages to researchers. 3. By explaining fundamental principles and major theoretical tenets of a mixed-methods approach, which involves both quantitative and qualitative data collection in response to research questions . more reliable and valid. Large Sample Size. A research can collect information quickly when using quantitative research. Quantitative method . 1. Quantitative market research revolves around using statistical, computational, and mathematical techniques to analyze numerical data and derive valuable insights and patterns. Reliable at finding the truth. Quantitative research is done on a large number of audiences to ensure reliability. The most significant strength is the increased ability to generalize quantitative results to the greater population. Benefits and drawbacks of qualitative research. be determines - that results are not Less than 100% accuracy in sampling, Results duplication is possible using quantitative research. Experiments and surveys - the principal research design Unlike quantitative research which deals with numeric data and can be interpreted through statistical formula, qualitative research presents non-numeric data which are all based on the subjective responses of the participants. The purpose of quantitative analysis is to improve and apply numerical principles, methods, and theories about . Our experts can deliver a customized essay The explorative nature of qualitative research that involves extensive analysis of background information as well as collected data offers a basis for understanding. Strengths of Quantitative Research Weaknesses of Quantitative Research. It is efficient when the sample sizes are large. 5 Types of Quantitative Research. Randomized Models 4. Importance of quantitative research. The key components of a research publication should provide important information that is needed to assess the strengths and weaknesses of the research. Quantitative research is replicable, making it especially reliable. (a) Experimental Research is a form of quantitative research where the experimenter manipulates the conditions in one group to see if certain activities or materials will change the outcome. Can be tested and checked. One of the strengths of quantitative data is that results can be fairly easily replicated, proving or disproving hypotheses over large sets of audiences. Fewer Limitations - Qualitative studies are less stringent than quantitative ones. Borrego et al. The strengths of quantitative research can, however, also be weaknesses. During the quantitative research phase, the researchers reveal the results expressed in numbers from the sample representing the relevant universe. Quantitative research can generate numbers from the data being gathered Quantitative research methods can be used comparatively quickly, and the results generated can be interpreted with certainty. First, in terms of objectivity and accuracy. Problems of quantitative research method. It is based on empirical evidence. In physical and anthropological sciences or other distinct fields, quantitative research is methodical experimental research of noticeable events via analytical, numerical, or computational methods. Fast and easy data analysis using statistical software . Strengths of Quantitative Research As quantitative data is numerical, it is more specific. View complete answer on unimrkt.com In fact, such power increases dramatically as we move left-to-right from quantitative descriptive studies, to correlations, and, finally, into experiments. This may include who buys a product/service, or how employees feel about their employers. Data analysis is fast. 2. Photographs, videos, sound recordings and so on, can be considered qualitative data. Strengths and Weaknesses of Quantitative Research Powerful Essays 4548 Words 19 Pages Jun 15th, 2018 Published Topics: Management, Short story, Love, Marriage, Family, Strategic management Open Document Caroline Palmer CIPD Level 5 Intermediate Certificate in Human Resource Management Using Information in Human Resource Management Advantages. Conclusive establishment of cause and effect 4. But there's another one; survey research. research, in which qualitative and quantitative methodologies are used. It deals with explanations made as a result of numerical data. Quantitative research calls on surveys or analytics to quantify consumer behaviors, perceptions, attitudes, and interests, giving you the hard numbers you need to back your ideas. (2009) analyzes the presence of quantitative, qualitative and mixed research methods The ability to work in real-time allows analysts to immediately begin incorporating new insights and changes into their work - dramatically reducing the turn-around time of their projects. Answers: 1 on a question: Strengths of Quantitative Research The following are the strengths of quantitative research. Quantitative research requires a large number of respondents. . Found by reasoning and observation. Common examples of study designs used to conduct quantitative research include cross sectional study, cohort study, case-control study, and controlled trial. Both approaches have strengths and weaknesses. This article discusses what qualitative and quantitative research are, how they are different, and how they are used in psychology research. This means that given the same circumstances, using the same instruments and applying the same techniques, the results must be the same. It Requires a Large Number of Respondents: In the course of carrying out a quantitative research, recourse has to be made to a large number of respondents. Direct comparisons of results The strengths of qualitative . Organizations use . Strength & Weakness of Quantitative Research. Descriptive research has advantages and disadvantages with researchers accounting for positive and negative variables. In quantitative research, variables are identified and defined, and then relevant data is collected from study participants. It is objective. One of the strengths of qualitative research is the recognition that data must always be understood in relation to the context of their production. There are four main types of quantitative research designs: correlational, descriptive, experimental and quasi-experimental. This article describes the basic tenets of quantitative research. It leads to limited outcomes outlined in the research proposal. Advantages of Quantitative Research The use of statistical analysis and hard numbers found in quantitative research has distinct advantages in the research process. Unseen data can disappear during the qualitative research process. What are strength and weaknesses of quantitative research? Being aware of the strengths and weaknesses of qualitative research can also help you decide when to use this method. Strengths of this approach include: Replication Repeating the study is possible because of standardized data collection protocols and tangible definitions of abstract concepts. In this type of research, you will understand the relationship between a dependent and independent variable. Quantitative studies are often fast, focused, scientific and relatable. The researcher is well aware of data collection and sampling techniques. For instance, the researcher has used a quantitative research instead of using a qualitative research. The quantitative research method involves a structured questionnaire with close-ended questions. Forthright Scrutiny 5. Quantitative research can be replicated or repeated. Both types of market research have their own significance and their own advantages. Advantages of Quantitative Research Quantitative researchers aim to create a general understanding of behavior and other phenomena across different settings and populations. Cost 4. The sample size used in quantitative research represents the whole target market. Quantitative research is expressed in numbers and graphs. . This is often used to test hypothesis in experiments, for statistical analysis, and for outsized scale surveys like census. quantitative experiment are useful for testing the result. When researching a topic such as television trends or diabetes medications, a researcher has two research methods to choose from: qualitative and quantitative. Company's Self Esteem 2. The concepts of dependent and independent variables are addressed and the concept of measurement and its associated issues, such as error, reliability and validity, are explored. Because of bigger number of the sample of a population, the results or generalizations are more reliable and valid. In short, quantitative research is generally expressed in numbers or represented using graphs, whereas qualitative research is expressed using the words for the given data sets. 9. The data collection methods and definitions of the concepts are . Some methods are applied while doing . Quantitative studies' great strength is providing data that is descriptivefor example, allowing us to capture a snapshot of a user populationbut we encounter difficulties when it comes to their interpretation. strength. Strengths and Weaknesses of Mixed Research Strengths _ Words, pictures, and narrative can be used to add meaning to numbers. Quantitative methods, like all social research methods, have their own set of strengths and weaknesses. Basically, the strength of qualitative research is its capacity to give rich information about the respondents, may it be humans or animals. Strengths include - Captures New Beliefs - Qualitative research methods extrapolate any evolving beliefs within a market. Additionally, quantitative methods are st. 27 Related questions use of statistical techniques facilitate sophisticated analysis of data. An innovative research tool, descriptive research is used by researchers as an opportunity to fuse both quantitative and qualitative data to reconstruct the "what is" of a topic. Strengths of Quantitative Research The quantitative research method has proven to be beneficial in the following ways It provides an allowance for the formulation of statistically sound Quantitative data provides a macro view with all the required details and comparatively larger samples. . . Strengths and Weaknesses of Quantitative and Qualitative Research Collecting data at scale (e.g., using survey software) Reaching a large number of respondents in a short period of time Analyzing trends that apply to large groups of people (e.g., gender differences) Highlighting broad patterns or relationships between variables Quantitative research allows you to measure and examine the data. The most commonly used types of polls are election polls and exit polls. Repeatable and Trustworthy 6. In order to performed a good model to investigate an educational research subject we must identify from the start the proper tools and avoid unnecessary ones. A comparative analysis of the most relevant and adopted methods is done to understand the main strengths and limitations of them. Quantitative research uses numbers and statistics for analysis, while qualitative research works with data that cannot be measured, including observation. One of the strengths of qualitative research is the recognition that data must always be understood in relation to the context of their production. Advantages of Quantitative Research 1. Quantitative research requires careful experimental design and the ability for anyone to replicate both the test and the results. The qualitative methods will provide more in-depth and illustrative information to understand and contextualize the various dimensions in perceptions towards local food and physical activity. Advantages and Strengths of Quantitative Research. The analysis of data takes a shorter time. Scientists are impartial. Level of significance (statistical) can and depth of analysis. No Follow-Up 5. for only $16.05 $11/page. A key strength of this design lies in the use of unbiased statistical methods to test and verify hypotheses or explanations about a phenomenon. Many researchers become more interested in qualitative research because of its nature and perceived strengths. The analytical approach taken should be described in detail and theoretically justified in light of the research question. The author identifies that neither approach is superior to the other; qualitative research appears invaluable for the exploration of subjective experiences of patients and nurses, and quantitative methods facilitate the discovery of quantifiable information. Anonymous Research Disadvantages of Quantitative Research 1. Qualitative research involves collecting and evaluating non-numerical data in order to understand concepts or subjective opinions. ADVANTAGES/STRENGTHS OF QUANTITATIVE RESEARCH The quantitative approach allows a researcher to reach a higher sample size. Insecure Answers 2. The research is dependent upon the skill of the researcher being able to connect all the dots. Generalization of data can be done if eh random samples are of a sufficient size. The quantitative versus qualitative debate is an interesting topic in Sociological studies. It is used to test or confirm theories and assumptions. Quantitative research findings can be tested with statistical analysis calculations. SWOT analysis: SWOT Analysis stands for the acronym of Strengths, Weakness, Opportunities, and Threat analysis. Strengths of Quantitative Research. To this end, some of the weaknesses and limitations of quantitative research are highlighted below. 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